if you look at the polls from 2012, you will see that the largest gaps between democrat and republican were gender and race related.
If it wasn’t for those gaps, Obama would likely have lost the election.
I think that the republican party will have to adjust their message if they wish to appeal to a larger base of Americans in 2016— its time to pick which values are central to the message of the party, and which ones may be adjustable as the voter base changes.
What are you willing to sacrifice?
As somebody who can fall on either side of the fence, I’m curious to know what party values republicans are going to hold onto in the 2016 election, and which ones they are willing to negotiate.
Flexibility and willingness to work with the other side is something I think should also become a priority, if you wish to appeal to younger voters.